
we transform your brand from the
Inside out
This is our process and how we work. While many begin with external forces, we believe the best version of you can only come from inside you.
So, we look there first. Inside your company’s head, its heart, its backbone. We uncover and unleash the soul of your organization. Igniting your audiences. Setting you up for accelerated growth.
management team

Vision + Action
Barbara Yolles Ludwig | Founder, CEO

Childlike Authority
Bill Ludwig | Executive Creative Chairman

Solutions + Relationships
Gail Rafferty | Chief Client Officer

Instinctive + Conceptual
Robin Todd | Group Creative Director

Inventive + Perceptive
Eric Livingston | Group Creative Director

Strategic + Data-Driven
Ted Allen | Media Director

Tactical + Humor
Carl Heller | Brand Strategy Director

Collaboration + Empathy
Miya Petrovic | Executive Operations Director

Passionate + Honest
Helen Fernicola | Finance Director

Passionate + Serene
Linda Taylor | HR Director
expertise





services






+ Business Planning
+ Growth Strategy
+ Culture Consultation
+ Organizational Alignment
+ Brand Architecture
+ Brand Identity
+ Brand Platform
+ Product and Store Design
+ Brand Activation
+ Creative/Production
+ Performance Marketing
+ Media Planning/Buying
+ Social Strategy/Mgmt
+ CX
+ Digital
+ UX/UI
+ Public Relations
+ Reputation Management