Media - Ludwig Plus

Media Optimization + Echo AI

Make media smarter before spend gets bigger.

The L+ Optimization Engine combines audience intelligence, in-market testing, predictive modeling, and real-time optimization to make media work smarter.

The L+ Optimization Engine Process

Optimize.
Learn.
Improve.

It helps us identify the right audiences, test what resonates, and continuously improve campaign performance across channels.

Audience Targeting

01.

Utilize 1P, 2P and 3P audiences lists to determine total addressable audiences. Segment profiles to be tested.

Micro Testing

02.

Set up in-market iterative
variable testing.

Modeling/Prediction

03.

Dynamic algorithm uses data from in-market tests against multiple modeling methods (including linear, exponential, decision-tree and Xgboost.

Optimization

04.

A combination of ECHO AI and hands-on keyboard real-time optimization.

Media Planning

Integrated across every channel that matters

LUDWIG+ builds omnichannel media plans that connect digital, social, search, video, shopper, PR, events, and more into one measurable strategy.

Digital

Text ads, mobile/app, digital PR, Local & Microtargeted, global,
streaming

Shopper

On-platform, ecommerce, consumer, in-store, D2C

Search

SEO, SEM, search ads, retargeting

Mobile

Mobile search, in-app, contextual, geofencing

Social

Facebook, Instagram, LinkedIn, YouTube, Snapchat, TikTok, Emerging Platforms

Out-of-home

Billboards, transit, airports, malls, stadiums

Print

Magazines, newspapers, local/regional/national publications

PR / Other

Earned, Thought-Leadership, tradeshows, events, sponsorships

Video

Digital Video, CTC TV/ATV, OTT

Intelligence That Drives Performance

See beyond impressions and clicks to understand what’s driving growth. Echo AI transforms complex data into clear insights, helping teams optimize campaigns, identify opportunities, and make smarter decisions faster.

Signal to Action

Predict what’s next, not just what happened. AI-powered modeling forecasts performance, uncovers future opportunities, and helps teams stay ahead of changing market conditions.

TRANSFORMATION

Turning Data Into Better Decisions

ECHO AI helps uncover what drives performance, where opportunities exist, and how to optimize media investment.

ECHO AI Case Study:
Customize. Localize. Optimize

The Challenge

Milo’s Sweet Tea needed to grow in three expansion markets where brand awareness was low, competition was high, and each region demanded a localized approach.

LUDWIG+ leveraged Echo AI to develop localized messaging, creative, and retailer strategies tailored to each market.

Once live, Echo AI continuously optimized creative, media, audiences, and retailer investments using real-time performance data, maximizing engagement and sales.

Results

$2.56 ROAS against a $1.80 goal

33.5M+ people reached

618K+ product page visits

+123% brand awareness

+254% positive sentiment

See full Case Study

Let’s Build a Smarter Media Strategy.

Talk to LUDWIG+ about media planning, buying, and optimization.