CLIENT NAME: FIAT
La Dolce Vita meets the American Dream
THE ASK:
The quintessential Italian car has gone all-in on electric. As FIAT looked to bring this iconic, loved brand back to the U.S. with the 500e, they needed a quintessential way to express the new Dolce Vita. Like the Cinquecento, this was a brand reimagined for the modern age. Rich in experience rather than excess. Indulgence that holds hands with consciousness. Essential, accessible, pleasurable.
BRANDING
Modern joy
We wear sophistication with a smile. Thumb-stopping, captivating, and colorful. With a timeless relevance that speaks to something eternal while being entirely new. The building blocks of this is expressed in new typography, color and photography.
500e PRE-LAUNCH
elettrica!
In one simple word, elettrica! we communicated everything we wanted to say about the Cinquecento. An exclamation of Modern Joy that proudly announced its arrival while completely usurping the EV category.
Having been asked to play a lead role in defining the brand’s presence in America, we can tell you firsthand, when you get to play a part in honoring a great brand’s past and also inspire its future, it’s fantastica, it’s magnifica, it’s perfetta…
More than that, It’s elettrica!