Trademark

CLIENT NAME: TRADEMARK EVENT PRODUCTIONS

Creating a new brand + category

THE ASK:

Two alums from Industrial Light & Magic had founded an events company. They could name it anything – Skywalker Events, The Force, whatever. They decided to call it (drumroll, please), Trademark Event Productions. And use this tiny tent as their logo. Needless to say, they hired LUDWIG+ to help rebrand their business.

2X Revenue Growth in Year 1

95% of New Business Leads through New Site

TRANSFORMATION

Event marketing to brand memory marketing

Through our InsideOut Transformation process we discovered what differentiated TM. While the big event companies were focused on creating something BIG! TM focused on creating giant, everlasting memories. Or, as one of their Silicon Valley clients put it, “TM is about creating memories, as opposed to just conveying a message.” We not only invented their entire brand identity, but we also invented a whole new category called “Brand Memory Marketing,” and in doing so, helped them to become the darlings of Silicon Valley clients.  

BRANDING

Leaving a mark

The more we thought about the origin of trademarks the more appropriate the brand name seemed. TM’s were stamps or brands that craftsmen left on their products to let the world know “I made this. This is me.” But the tent logo? That had to go.

placeholder
margin placeholder
animated picture
The mark adapts to different background shapes, expressing personality of experience
sample picture
A dilating pupil is a great way to convey emotion and connection
sample picture
A whiteboard can be a means of creation. This simply reminds people of that
sample picture
Business cards have multiple backs to demonstrate the color and flexibility of brand
sample picture
A new identity was born. “Design is so simple. That’s why it’s complicated.” -Paul Rand

WEBSITE

What mark will you leave

The Trademark website was an absolutely immersive experience. The goal was to showcase every detail of the experiences that Trademark created for their clientele. Motion, animation in the user interface further captured this level of detail.

placeholder
margin placeholder
It’s not a question. It’s a call to action for clients and a call to arms for the advertising industry.
sample picture
Case studies were designed to provide an immersive experience of what it is like to participate in a Trademark event…er, Brand Memory Marketing
Business cards have multiple backs to demonstrate the color and flexibility of brand
sample picture
The stats for the case study had little fun facts mixed within