About

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we transform your brand from the

Inside out

This is our process and how we work. While many begin with external forces, we believe the best version of you can only come from inside you.

So, we look there first. Inside your company’s head, its heart, its backbone. We uncover and unleash the soul of your organization. Igniting your audiences. Setting you up for accelerated growth.

management team

photo of Barbara Yolles

Vision + Action

Barbara Yolles Ludwig | Founder, CEO

photo of Bill Ludwig

Childlike Authority

Bill Ludwig | Executive Creative Chairman

photo of Linda Taylor

Passionate + Serene

Linda Taylor | HR Director

photo of Jennifer Grasso

Innovator + Imaginative

Jennifer Grasso | Executive Creative Director 

photo of Eric Livingston

Inventive + Perceptive

Eric Livingston | Group Creative Director

photo of Gail Rafferty

Solutions + Relationships

Gail Rafferty | Head of Client Services – Group Marketing Director 

photo of Ted Allen

Strategic + Data-Driven

Ted Allen | Media Director 

photo of Miya Petrovic

Collaboration + Empathy

Miya Petrovic | Executive Operations Director 

photo of Helen Fernicola

Passionate + Honest

Helen Fernicola  | Finance Director 

photo of Carl Heller

Tactical + Humor

Carl Heller  | Brand Strategy Director 

expertise

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Retail
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Automotive
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CPG
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Healthcare
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Technology

services

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+ Business Planning

+ Growth Strategy

+ Culture Consultation

+ Organizational Alignment

+ Brand Architecture

+ Brand Identity

+ Brand Platform

+ Product and Store Design

+ Brand Activation

+ Creative/Production

+ Performance Marketing

+ Media Planning/Buying

+ Social Strategy/Mgmt

+ CX

+ Digital

+ UX/UI

+ Public Relations

+ Reputation Management