Solutech - Ludwig Plus

CLIENT NAME: SOLUTECH

The Machines Behind the Machines

THE ASK:

When the healthcare industry’s top two independent repair providers of diagnostic ultrasound and imaging equipment came together, LUDWIG+ put a face on them. We helped them launch a brand new company and create a powerful new brand by focusing on what our InsideOut Transformation process uncovered: that their greatest asset was their people.

THE NORTH STAR

The Solutionists of Solutech

In the healthcare equipment repair space, it’s critical for as little downtime to occur as possible – lives depend on it. And this new company was more than up to the challenge. Because behind every machine being serviced was an entire organization of people with the expertise, precision, and urgency to keep patient care moving ahead. Elite, trusted problem solvers who gave us the inspiration for everything, from developing the new name of the company, Solutech; to describing the dedicated people who work there, The Solutionists; to designing and building all the components of the brand.

IDENTITY

The Building Blocks

We developed a strong, grid-based design system that evoked high-tech, sophistication and creative problem-solving all coming together. In an arena that typically relys on staid, predictable “parts and service”-type marketing and advertising, this was a colorful, breakthrough approach that made Solutech a standout.

New Brand Guidelines enforced consistency across all channels

picture of fact sheet — An internal Fact Sheet introduced the merged companies to their new name and brand

picture of business cards — New business cards embodied the brand and messaging, right down to their unique shape

picture of lanyard — Adding ‘Solutionist’ as part of every employee’s job description

picture of uniform — We made everyone look every part The Solutionist

THE BRAND

Building the External Part of the Machine

We looked at this team in a different way: These were the Avengers, The A-Team, the Power Rangers. The heroes behind the scenes who solve the critical equipment problems that keep the frontline of oncology and imaging going.

That’s the story we tell. It’s a story of brains, technology, and speed. One told in a fresh, exciting way against a colorful, techy look and feel. It’s smart thinking that both those on the outside and inside of the company can rally around.

This is Solutech, and The Solutionists who out-service OEMs every day in the name of those who depend on the critical technology that helps them…

picture of social posts — Real faces behind real expertise drives their social

picture of pamphlet — Strategically-placed communications introduced our audience to someone they could rely on

picture of homepage — The minute you land here, there’s no question who they are and what you get

picture of displays — A vibrant colorful tradeshow display brought the new brand to life

picture of parts box — Solutech sends boxes of parts to their customers. We took that as an opportunity to carry the message and branding

picture of socials — The new brand was applied to brand new social properties

picture of brochures — Colorful brochures told the story of Solutech and the Solutionists