Author: ludwigplus

  • Barbara Yolles: Five Things I Wish Someone Told Me Before I Became A CEO

    Barbara Yolles: Five Things I Wish Someone Told Me Before I Became A CEO

    View interview on Medium: https://medium.com/authority-magazine/barbara-yolles-of-ludwig-five-things-i-wish-someone-told-me-before-i-became-a-ceo-2ee585f0cb7f

  • Why You Should Use LinkedIn’s New “Articles for Pages” Feature

    Why You Should Use LinkedIn’s New “Articles for Pages” Feature

    What do Microsoft, Netflix, and the Boston Consulting Group all have in common? In addition to multibillion dollar valuations, they all use LinkedIn’s new Articles for Pages feature, which enables them to publish LinkedIn articles through their company pages. As LinkedIn outlined in September, this is a step forward for their articles function, which used to only permit…

  • Paid vs. Organic Social Media… What’s the difference?

    Paid vs. Organic Social Media… What’s the difference?

    By Lucene Gilbert, LUDWIG+ Social media marketing is all about spreading the word about your products and services to your target audience. It can help you showcase your brand to the right customers by providing accurate information. Authenticity needs to be demonstrated. If you want to let your brand’s personality shine, then it is crucial that…

  • The Power of Empowering Messaging

    The Power of Empowering Messaging

    What would you say if you had one chance to say something and the platform to do it? Wouldn’t you want to make every word ring true and resonate with your audience? Say it loud and say it proud: empowering messages are essential for brands. It helps brands like Nike perform and allows consumers to…